Some highlights from my work for this brand include samples of more than 300 taglines that showcased each product or family's unique place in the market. This collection also includes several blogs I researched and wrote for a summer series to inspire family camping.
This collection includes several types of content – articles, employee insights and infographics – for a variety of buyer personas. Each piece targets a specific obstacle typical prospective customers encounter in the buying journey and offers a clear solution. I wrote all of these pieces and acted as project manager for the infographics' design and the content's production. These are examples from Journey, a content website for which I acted as the content's project manager. In addition to writing many pieces for the site, I also edited most of the content and led the design of the graphics throughout the pieces.
This is a compilation from a blog series I researched and wrote to give readers ideas for making their homes more comfortable featuring the company's products.
This represents some of the most fun I've had writing. This brand's marketing team asked me to research and write some blogs to add more fun into readers' lives, but my favorite part of the assignment was when I got to rewrite the speakers' instructions to reflect Jam's tongue-in-cheek voice. It's the most fun you'll have reading instructions.
I collaborated with a videographer to write a script with a specific message: Despite a recent temporary setback, everyone at the company is committed to the industry-leading quality standards it earned over generations.
When La Palm Spa Products launched a new gel nail polish that promised easier, healthier removal, the company needed a press release for a packet so it could pitch it to media. This is that press release.